Beyond Your Sofa

Beyond your Sofa is a collaborative marketing campaign involving four of the biggest arts venues in Cardiff; Chapter, New Theatre, The Sherman and St Davids Hall. The branding idea revolves around the someone sitting on their sofa 'slobbing out' and not going out to enjoy a far more interesting time at events taking place at each of the venues....

Work involved developing the whole 'branding' idea then carrying this across printwork, a website, CD Rom and E-Fliers to help promote the campaign across Cardiff and South Wales.